Why Vector? What does it do for you?



A vector illustration is a set of "objects" defined by math. As such vector images can be easy scaled, up or down in size. Vector images are great for logos since the same image can be applied to desk top icons or massive building signage. I once did a background screen for a PIP convention measuring 20 feet by 60 feet. 


Because vector illustration is a series of over-lapping objects, the art can be easily changed or modified. Modern branding and marketing firms with teams of Designers love vector illustration because it is more forgiving in a team environment.

Importers and manufactures that are License holders, and must have approval for the products they make with licensed art, love vector illustration because they are faster to move through the approval process.


Because vector illustration is object oriented, printers like it. Generally they are easier to work with in building accurate screen separations and spot colors. As a print-customer you are likely to hear the phrase, "the printer wants vector art."

For the Web

Most of the UI (user interface) designs you see, including your browser, were designed with vector object-language programs. Boxes, lines, color areas, logos and type were all vector illustration at one point, then converted to bitmap for screen use.

Vector Illustration is very useful in screen animation. It allows much smaller, thus faster downloading, files. Even movies can be "vectorized."

Who uses Vector?

Vector Illustration users include, Publishers, Fashion Design, Architects, Industrial Design, Product Design, Packaging, Toy Design, Tech Art, Environment Signage, Cartography, and Typography. 

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