Art for Product Development and Marketing

...then you build it. It can start as an pen drawing on a napkin but at the earliest stages everything needs to be drawn.

My background in Technical Illustration for aerospace and defense firms provides a solid base for product illustration useful on packaging, instructions and manuals.

Clear, clean line drawings, to scale, exploded views and Iso illustrations help your clients understand how to assemble and use your product.

Illustrations have helped my clients build, explain, promote and sell new ideas to their clients. As in the picture on this page, a quick sketch from the CEO of a lighting company, made at a lighting show in Milan, allowed me to deliver a photo real illustration to help sell an idea that hadn't actually been built yet.

Conceptualizing before building is an important cost saver in every phase of product development. In packaging the product as well, is in the Premium Fender Electric Guitar Pickup in the slideshow.